Tado Mascot Project

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For the subject of my mascot I chose Alex G a musician from Pennsylvania.

Alex G – Harvey

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These are examples of his current artwork and designs. From this I took the idea of a dog character. And the rough and don’t care attitude taken with the design work.

 

 

 

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Also in a lyric to one of his songs ‘Boy’ there are mentions of a dog character, so this is where I took my inspiration from.

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So I began sketching rough dog style drawings, I took inspiration from his long hair and slacker attitude. I wanted the dog to appear really non-chalant and kind of bored looking, moping around and being lazy, like actual dogs do, but in a more human kind of way. Colour schemes taken from his existing design work were played about with. I also played with different poses the character could be found in, I then chose three from this and made three final drawings, smoothing out all the lines and trying to get the character as consistent as possible.

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I also mocked these up in ways that they could potentially be used by the band.

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I thought the mascot could be used as a banner or animated visuals while the band were performing. It could also be used in promotional material such as this redesigned poster. And also as a twitter avatar or other social media.

 

Below is a section of cartoon and illustrated animals that I took inspiration from:

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Also other animals that are personified, using human poses and clothing:

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roofleeroyandpopo-slide081polo-bear-tshirtpolo-ralph-lauren-mens-classic-fit-cotton-tee-t-shirt-golf-bear-in-mozambique-0ralph-lauren-polo-bear-sweater-6skate