For the subject of my mascot I chose Alex G a musician from Pennsylvania.
These are examples of his current artwork and designs. From this I took the idea of a dog character. And the rough and don’t care attitude taken with the design work.
Also in a lyric to one of his songs ‘Boy’ there are mentions of a dog character, so this is where I took my inspiration from.
So I began sketching rough dog style drawings, I took inspiration from his long hair and slacker attitude. I wanted the dog to appear really non-chalant and kind of bored looking, moping around and being lazy, like actual dogs do, but in a more human kind of way. Colour schemes taken from his existing design work were played about with. I also played with different poses the character could be found in, I then chose three from this and made three final drawings, smoothing out all the lines and trying to get the character as consistent as possible.
I also mocked these up in ways that they could potentially be used by the band.
I thought the mascot could be used as a banner or animated visuals while the band were performing. It could also be used in promotional material such as this redesigned poster. And also as a twitter avatar or other social media.
Below is a section of cartoon and illustrated animals that I took inspiration from:
Also other animals that are personified, using human poses and clothing: