Idea generation.

During one of the sessions we went over the concept of closed and open circle information. We were shown some advertising examples and it’s basically all about how much information you give to the viewer and how much you want them to work out themselves. This was so we could think about how we could place our message in such an environment and although its text based, leave a gap so the whole meaning isn’t quite there.

So I’ve started some brainstorms about a couple of the quotes just to get me started about thinking of things that are even just loosely associated with the quotes and then bash out a load of ideas so I can get a couple that I might be able to run with.


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