Book – communication design, insights from the creative industry.
How has graphic design evolved? Used to be just logos, now it’s what you make it, eg droga5 and Jay Z’s book. Book promoted by creating works of art, using pages from the book and placing them in different places often in relation to the text, and then almost made a game for the people so they could try and find the pieces.
Understanding the landscape of contemporary communication design.
-experiences now cross media.
-need to create things in both the physical and the virtual world.
-MOVING BRANDS, ITS NICE THAT, USTWO
-EG FOXTONS LONDON
-experiences that create profit but also experiences that heal.
- Adrian Ho.
-Red bull – what they communicate, culture clash.
-the experiences we create generate wealth.
- Rory Southerland.
-allow people to participate and collaborate.
-we create tools.