In contrast to other competitors, Pandora’s box seems to be in the same stages as Sanitary Owl. Their branding is basic and unclear. It’s trying to cater to everyone, and although in this case it’s key, it’s not good to mix many styles together. The colour scheme and imagery dont work. I think if I am going to use imagery in mine then I’m going to use simple symbols and icons, fitting in with the bold back branding they want to stand out against the card.