After doing a whole concept map on menstruation, we realised we were concentrating on the wrong aspect of the brief. Although it was a good insight into what happens and helps empathise with the target audience (although I think personal experience helped in that aspect!). Thinking more about the design from the perspective of existing packaging, the way sanitary towels are currently advertised and why tampons, and periods are such a taboo subject.
I had a debate with a friend who didn’t believe that they were but I don’t think this is the case. Even from a young age girls are pulled aside to learn about periods, what happens and what products to use, but boys are sent off somewhere else, to draw or learn maths. Why? It’s not like it’s a secret. I think this means from a young age it’s seen as something very secret and almost something to be ashamed of, which is emphasised by advertising implying we just need to get on with it, like tampax’s ads, not now mother nature as she dances around on some guys shoulders or sky dives from a plane. That’s the last thing a woman would want to do at that time so why just act like its not happening to anyone and it won’t affect you.
I’m not sure how I’m going to incorporate this into my design just yet but I do feel passionately about it.