Jonny Durgan.

- Immerse yourself in inspiration.
- ‘Creativity is all about connecting things’.
- Use old things to create a new style, and recreate what has already been done.
- Don’t think of using inspiration as copying, important to add your own mark on the work though.
- Make the boring interesting, it shows skill and making something interesting that people find mundane will make you stand out.
- Never focus on the one final piece as being the end. Work can always be expanded.
- Look at what is interesting not necessarily what is right to look at.
- Redesign something that will grab peoples attention.
- Break the rules (when you need to).

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