Checkpoint.

Talking to James about the project he said I need to focus. It’s all about the making the invisible, visible.

Making it visible?
What needs to be made visible?
‘Zero grazing’
Cow theatre
Show the facade
Showing the cows in fields
Process made visible

Making us hear it?

Make us think?
Should it be subtle?
People are bombarded with sad images – would just ignore it
Make it stand out from the other branding

How to make it visible? 

Cows visible/Process visible

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