Research: Shocking people into seeing the problem.

Milk is seen as a very detached product. Obviously everyone knows that milk comes from cows, but when it comes to buying milk the whole process almost makes you forget where it comes from. Although people care about where meat comes from now, things like milk are often forgotten about.

Thinking about ways to both shock and inform people about the process behind milk. I can’t decide if to make it subtle so people have to look twice at it, but at the same time I wouldn’t want it to blend in with what is already around.

Alternatively I could use the same method as the smoking packaging although I think people have become de-sensitised to this in other ad campaigns, such as the smoking, or water aid in Africa. People don’t think twice about these things anymore and would probably choose to ignore it more than they would to listen.

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