The dropping price of milk is causing this process to be pushed to the extreme, and is almost forcing farmers to keep going down this route. People don’t know the drastic difference between organic and non organic milk.
The video shows a farmer protesting against the unbearably low prices of the milk and how it is no longer profitable to them. The walk through the supermarket with 2 cows with them and take back the milk from the shelves. The people look confused and it forces them to stop making the milk.