Sheffield 2035.

  • Looking Backwards, at what has changed in Sheffield over the last year;
  • Looking Outwards, at how Sheffield compares to its peer cities around the globe;
  • Looking Inwards, at how a range of national challenges are impacting on the city and the people that live in it; and
  • Looking Forwards, at how Sheffield should respond to the challenges and opportunities the report highlights

This is the way that the council wanted the report to be looked at last year. I don’t know if that’s a smiliar approach that they want to keep this year, but I think it would be an interesting way to lay out the report.

I also found that they have made a report for 2035, as a prediction to what Sheffield will be like 20 years in the future.

It’s interesting to see how it has been laid out, especially in relation to their previous years reports. There is still a mass of text and a few illustrations to break that text up. Although hard I definitely want to try to break the text up so it isn’t just blocks of text. Although they don’t know how many people they reach they think they want to expand and reaching the public would be something interesting to go down.

Looking at how other cities have laid out their reports, I found the British Arts Report for 2013/14.

Although not as bland as previous years reports from Sheffield City council, I felt this went the opposite way. The beginning pages were very busy and it was hard to know what to focus on. I want to avoid this buy using colour in more subtle ways and have pages of photography rather than cutting pictures out to put on a page.

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