The objectives of the brief is to:
Decide on a menu, and dress our table and ourselves in response to the research into the 2 given research areas.
We are given a selected subject and an item from a list, that will inform our research as a group.
Our given subject and object to research is Hors d’oeuvre and uniform. The aim of the project is to find obscure or diverse ideas about fine dining, immersing ourselves in deep research to form a intersting take on the etiquette of restaurant service.
In this session, we first made a mind map of the given subject and object, initially stating our first ideas about each of the themes. This then lead onto further into secondary resources, to gain some background knowledge and obscure insight into what were are researching.
Hors d’oeuvre – “Outside of the meal.” is a food item served before the main courses of a meal, typically smaller than main dishes, and often meant to be eaten by hand (with minimal use of cutlery). They prepare the the stomach for the commencing meal, also help filling the gap before all other guest arrive.
If there is an extended period between when guests arrive and when the meal is eaten, these might also serve the purpose of sustaining guests during the wait, in the same way that appetisers are served as a drink before meals. Hors d’oeuvres are sometimes served with no meal afterward. This is the case with many reception and cocktail party events.
Hors d’oeuvres may be served at the dinner table as a part of the meal, or they may be served before seating. Hors d’oeuvres prior to a meal are either rotated by waiters or passed. . Passed hors d’oeuvres may be referred to as “butler-style” or “butlered” hors d’oeuvres.
Uniform - A uniform is a type of clothing worn by members of an organisation while participating in that organisations activity. Modern uniforms are most often worn by armed forces and paramilitary organisations such as police, emergency services, security guards, in some workplaces and schools and by inmates in prisons. In some countries, some other officials also wear uniforms in their duties; such is the case of the Commissioned Corps of the United States Public Health Service or the French prefects. For some public groups, such as police, it is illegal for non members to wear the uniform. Other uniforms are trade dresses (such as the brown uniforms of UPS).
Workers sometimes wear uniforms or corporate clothing of one nature or another. Workers required to wear a uniform include retailer workers, bank and post office workers, public security and health care workers, blue collar employees, personal trainers in health clubs, instructors in summer camps, lifeguards, janitors, public transit employees, towing and truck drivers, airline employees and holiday operators, and bar, restaurant and hotel employees. The use of uniforms by these organizations is often an effort in branding and developing a standard corporate image but also has important effects on the employees required to wear the uniform.
The term uniform may be misleading because employees are not always fully uniform in appearance and may not always wear attire provided by the organization, while still representing the organization in their attire. Academic work on organizational dress by Rafaeli & Pratt referred to uniformity (homogeneity) of dress as one dimension, and conspicuousness as a second. Employees all wearing black, for example, may appear conspicuous and thus represent the organization even though their attire is uniform only in the color of their appearance, not in its features. Pratt & Rafaeli, described struggles between employees and management about organizational dress as struggles about deeper meanings and identities that dress represents. Pratt & Rafaeli (2001) described dress as one of the larger set of symbols and artefacts which coalesce into a communication grammar.
The research into appetisers has indicated that the food serves for the purpose of not only being a time filler between main meals being cooked, but also is used to make the customer salivate and prep them for hunger. This insight has given us the idea of branding a restaurant that entices you as much as possible, and leaves you feeling empty as well as craving more.
This lead us onto further research into what types of food leave you feeling hungry. As well as this, identify what shapes, colour and smells could leave you feeling hungry.
Things that make you hungry
- Colour- red (http://www.omgfacts.com/lists/4532/The-color-red-is-scientifically-proven-to-make-you-hungry)
- Time of the day noon- clock that doesn’t change ” Part of the reason you’re hungry at noon is because that’s the time you’ve eaten for the last 100 days.” (http://content.time.com/time/photogallery/0,29307,1626481_1373607,00.html)
- Sight of foods themselves- Research using MRIs shows that brain patterns of people viewing photos of foods they like and foods they don’t like are “very different,” Seeley says. “The body anticipates when food is about to enter the system.” And that’s why your mouth starts watering when you see Mom’s pie.
- Smell- Scent of particular food
- Alcohol- Drinking has not been scientifically proved to stimulate appetite, but too much beer, wine or liquor can impair judgment, causing us to eat more. “Most people who are on a diet will say it’s a lot harder to push themselves away from the table if they’ve been drinking,” observes Seeley.
History and Fact- Outside the meal
d’oeuver are appetisers and often offered at cocktail parties and receptions. They help to prepare the stomach for the main meal and also fill a gap in time when waiting for other guests to arrive.
Greeks and Romans first invented the appetiser they use to eat samples of bits of fish, seasonal vegetables and cheese with olives.
Uniform is to make people feel like they are part of the same group and company. Uniform started in schools like Christ’s Hospital, in Horsham, West Sussex, founded in 1552 in London, took up “fatherless children and other poor children” from the parish and educated them. We have looked into uniforms and thought about how we could create a unity and group through a uniform.
Developing our ideas and thoughts we started looking into what appetisers are and what they do for people. They are normally salty foods which then make you thirsty and people then mistake thirst for hunger. From this we then looked into foods that makes you hungry and how we could incorporate these into our menu.
There are a range of food that make us feel more hungry in a range of ways.White Bread
The white flour used to bake white bread has been stripped of its outer shell (the bran), which depletes the grain’s feel-full fiber content. Eating it spikes your insulin levels, Dr. Decotiis says.
There’s a reason why you crave something sweet after polishing off a bag of potato chips. Chips, pretzels, and salty snack mixes are little more than quick-digesting simple carbs, which can spur insulin highs and subsequent lows, Dulan says. And since your taste buds and brain link fast-acting energy with sweet foods, it’s common to have a craving for something sweet once you finish your salty nosh. What’s more, thanks to a phenomenon known as sensory specific satiety, you can fill up on chips and feel like only your salty stomach is full. Your sweet one can still feel empty, Dulan says. So get ready to eat two stomachs’ worth of food.
Pretty much every ingredient behind a fast food counter is designed to make you supersize your meal. For instance, trans fat inflames the gut, potentially impairing the body’s ability to produce appetite-controlling neurotransmitters such as dopamine and serotonin.
White pasta packs all of the same problems as white bread, but it does deserve its own mention as a hunger-offender because it’s so easy to eat far too much of it. A standard serving size of cooked pasta is just half a cup cooked, but restaurants regularly serve up four cups in a single entrée. When you overload your body with simple carbs, your pancreas goes into overdrive churning out insulin, and soon you’ve produced so much of the sugar-managing hormone that your blood sugar levels are low and you’re ravenously hungry.
MSG (aka monosodium glutamate) is a flavor-enhancer best known for being added to Chinese food, and may also be found in other foods including canned veggies, soups, processed meats, and even beer and ice cream.
You might intend to load up on good-for-you fish, but you’re really eating more rice than anything else.
You know you can’t eat just one slice—no matter how big it is. That’s because your favorite pizza joint’s combination of white flour dough, hydrogenated oils, processed cheeses, and preservatives can throw off your blood sugar levels, production of satiety hormones, and hunger-regulating regions of the brain.
For our menu we have chosen to serve peanuts and pretzels, then mini pizzas and sushi. We shall also be having white wine to drink. These are all food items that effect our body in making you feel more hungry.
Psychology of Colour
We then looked at what else can make you feel hungry we discovered Red, Yellow and Orange. As a group we found out that red raises a person’s blood pressure, heart rate, and causes hunger to be more prevalent. This is why many restaurants choose to have red table cloths on tables or red accents on the walls.
From our research about red and other warm colours effecting your eating we have chosen to have red table cloth and other red items on our table, helping to entice people to our table and making them feel hungry as red is scientifically proven to stimulate hunger. Thinking about our uniform we chose to wear red tops to carry on with our red theme. We shall be having our chosen logo in our top too.
These different menus all say something different about each restaurant. When designing you need to think of the audience you are marketing for.
The Brand- Famish
The concept our fine dining experience combined the words using Hors- d’oeuvre and uniform which critically developed into the restaurant called ‘Famish’. The restaurant name was chosen due to the concept that our restaurant should leave you feeling hungry once you leave, tactically serving a number of food which qualities leave you wanting to eat more. Our brand solely revolves around the colour red, as we found that it has the quality to draw your attention as well as be a colour that makes you feel more hungry.
We deiced that for all of the products we would screen print them, as printing on varied materials required the printing process. As well as this, the screen printing process reflect the brand with its tactile feeling, as our brand is based around finger foods that keep you hungry.