Manifesto Development

A manifesto is ‘a public declaration of policy and aims’ (Oxford Dictionary), in my case I will be using it to show my values as a designer and what design means to me.

My Values


My Life Values

Life Values

My Design Values

Design Values

This process is extremely helpful to me, it means that I can refer back to it and can always add more beliefs at a later date.

My Manifesto

I want my manifesto to flow, like a story, I want it to be short but understandable, I want it to be personal and represent me as a designer.

Making sense of my values

My Manifesto

Design is …

Embracing mistakes,

Pushing Boundaries,

Making a change and

Learning from others.

It’s about

Exploring the mind,

Finding new inspirations,

Saving Everything

Being your own worst enemy.




Designing My Manifesto

Things to think about -

  • Name?
  • How will it look?
  • What media?
  •  Is there packaging?
  • Size?
  • Layouts?
  • Materials?
  • Colours?
  • Textures?
  • Processes
  • TIME

Possible outcomes and process -

  • Etching
  • Posters
  • Type setting
  • Screen Print
  • Laser Cutting
  • Embroidery
  • Clothing
  • Packet
  • Box
  • Envelope
  • Books
  • Postcards
  • Pop Ups
  • Flip book
  • Embossing
  • Zine

Paper Porn -

To get started I decided to take a look at some different paper available.

These are the three that I decided to try out -

  • Hanemuhle White
  • Somerset Newsprint Grey
  • Somerset Velvet Black








Embossing creates a raised impression in stock. It pushes the desired image or type above the paper level – step up.

Debossing creates a depressed impression on stock. It pushes the image or type below the paper level – step down.

Both processes are very similar, both need a plate with the reversed image on which the paper is then pressed onto.

I decided to try out this process as I like the clean look it gives off. It’s simple and pure which is something that I value in design.

I made test plates that I designed using Adobe Illustrator which were then cut into using the laser cutter on acrylic. From these I made a number of test pieces using different stocks and colours. Some of the results weren’t particularly great because I didn’t cut into the plates deep enough.

I really enjoyed this process, once the plates were made the rest was easy and quick. I will be using this for the packaging of my manifesto and am now considering to do this throughout.

I feel that debossing worked better. It appears to be much clearer and more suitable for the typeface that I have chosen (Bodoni).




Before I can move on I need to develop my idea for my package and manifesto name.




More Debossing

This time I used the name of my manifesto, Pocket Principles. It’s short and catchy and I always enjoy a bit of alliteration.







The deboss appears to work best on the Hanemuhle White stock, I feel that it looks a lot more pure and clean that the others. – This will be the chosen stock for my packaging.

Designing Packaging

I want to create a sleeve for a book or postcards (a pocket) where it/they will be protected. I want it to be small for easy storage and movability (travel size).

I have designed a net on Adobe Illustrator that has been cut using a cutting machine (forgot the name).

Screen Shot 2014-03-07 at 18.13.15





Brendan Dawes

Yesterday I went to the Brendan Dawes ‘dot dot dot’ exhibition. In a lot of is work he uses data and uses it in a creative way. The lecture itself was a great insight into how he got where he is today, he discussed his journey throughout design in an energetic manner which made me engage completely.

Once the talk had finished we headed down to his exhibition, I have to say that ‘The Happiness Machine’ was one of my favourite parts. This piece was a small, 3D printed box that was linked to Twitter, when you pressed the button supposedly a happy ‘tweet’ would print out, however this wasn’t the case all the time. My favourite said ‘I feel happy when my yoga teacher touches me to adjust my pose during class’. There was a number of other small machines that you could interact with such as, ‘Box of Tweets’ and ‘Mechanical Fuzzy Weather Machine’ which were also great to have a play with. Not only were there these 3D printed machines but the exhibition included some of his printed works, there were huge data visualisations on the wall that he had done with EE.

Overall, the talk and the exhibition were thoroughly enjoyed, and of course the free wine went down well.











Whilst in London I took note that there were very few happy faces. I mean there are thousands of people in London but this appears to make it feel much more lonely. Happiness is an important part of life, well, it is to me and it was a real eye opener to see all of these people in such an amazing place seem so miserable. After returning to Sheffield I began to think about my values and interests but the importance of being happy stood out to me the most. I am interested in how everyday life and the environment can effect a persons mood. I intend to use this insight as my project focus.


What is Happiness?  Screen Shot 2014-02-11 at 14.42.09 I am sure that not everyone will agree with these terms but it’s a start. Happiness is the mental state of well-being characterised by pleasant or positive emotions ranging from contentment to intense joy.

11th Feb

Today I am reading, ‘Flow, The Psychology of Happiness’ by Mihaly Csikszentmihalyi to begin to understand what makes people happy. It states that ‘happiness in fact, is a condition that must be prepared for, cultivated and defended privately by each person’, meaning that a person who can control their inner experience will be able to ‘determine their quality of life’ which according to this book is the closest a person can get to being happy. Flow

The book then begins to describe optimal experience, from my understanding (so far) this is taking enjoyment from any situation and making the most of the opportunity given. The book gives a number of descriptions about optimal experience, one being ‘people who have survived concentration camps… often recall that in the midst of their ordeal they experienced extraordinarily rich epiphanies in response to such simple events as hearing the song of a bird in the forest, completing a hard task, or sharing a crust of bread with a friend’.

 Optimal experience is something that has been worked hard for, in turn making the experience much more enjoyable and rememberable. These moments often occur when a person has been pushed mentally and physically to its limits. ‘Optimal experience is thus something that we make happen’.

All of humanity have goals, whether it be to raise healthy children or own a sports car, everyone wants something, the only problem with this is that once a goal is met (making the person happy), they then decide on something else they want to achieve, finding themselves back at ‘square one’. Small things like a new car are partial solutions that in turn will not make someone entirely happy, it is a quick fix. Optimal experience is the ability to control what happens moment by moment, ‘each person has to achieve it on the basis of his own individual efforts and creativity’. 

I understand that I cannot exactly make people feel happiness but I CAN brighten up someones day. Everyday ‘chores’ such as going to work can be made better. The London trip for example opened my eyes greatly, as a tourist I enjoy taking in the culture, the architecture and even the tube, but it seems that people who are there everyday take the fact that they are in one of the greatest places on earth for granted. I want people to enjoy where they are and what they are doing, I mean people spend thousands on visiting places every year but the residents don’t appreciate what they have. I want to find a way to make people enjoy where they are. I am going to continue my research on happiness to see whether I can gain insights into what I could do.

I have a number of books thats I intend to look at as well as ‘Flow’.

- ‘Joy, Expanding Human Awareness’, William C. Schutz

- ‘The Art of Happiness, A Handbook For Living’, HH Daliai Lama & Howard C. Cutler


16th Feb

Stefan Sagmeister – The Happy Show

LDN trip

28th January 2014  Once arriving in London we decided to head towards Brick lane to visit ‘The Graffiti Life Gallery’ taking various photo’s on the way. Whilst at Liverpool Street Station, before heading to Brick Lane I decided to document people leaving the station, this started me thinking. Not one person on the video appeared …