I want to make a campaign against advertisements for cosmetic surgery by focusing on the affect that this can have on young people and children.
Lush – Animal Testing
This was a campaign set up by cosmetics company, Lush. It’s aim was to get people to sign a petition to ban animal testing in the cosmetics industry.
They used a young female actress to demonstrate the horrific acts that are performed on animals daily. This was placed in a shop window and lasted the whole day, ending in the woman dying, put into a bin bag and left on the street as rubbish (of course they didn’t really kill her).
A common reaction from passers by was shock, once they were told what it was about the majority rushed to sign up to the petition. When watching the video many people seemed to be saddened by what they were seeing, there were even grown men crying.
This demonstration appeared to be extremely effective, it was shocking and to the point. It succeeded in doing what it set out to achieve.
#NOMAKEUPSELFIE – Cancer Research UK
This wasn’t a campaign that was set up by Cancer Research UK but was stated over facebook. People would take a picture of themselves wearing no makeup (women), donate money to the charity and then nominate their friends to do the same.
A lot bad press came from this initially, people didn’t really understand what it was about, it wasn’t until the charity stated that the amount of donations within 24hours of this sweeping through social media had risen dramatically. People soon realised that this was actually doing some good, even celebrities joined in.
So far £8 million has been raised, whether you agree with the charity or not, this campaign worked!
Ad busters are a collective of artists, students, writers, activists, educators and pranksters that challenge power and want to change the way we live in the 21st century.
They have done a number of continuous campaigns aimed at involving the public, making them aware of the corruption the world is under encouraging them to join in and make a stand.
Buy Nothing Day -
Until we challenge the entrenched values of capitalism – that the economy must always keep growing, that consumer wants must always be satisfied, that immediate gratification is imperative – we’re not going able to fix the gigantic psycho-financial-eco crisis of our times.” (source: https://www.adbusters.org/campaigns/bnd)
This campaign is to encourage people to buy nothing for 24 hours on a certain day that includes over 60 countries. This is an international demonstration targeting consumerism and capitalism. Not only do they call for people to participate in this event but also suggest putting up poster, organise a zombie walk and even ‘buy nothing christmas’.
Everything that we buy as consumers effects the environment but people don’t think about this and that is something they want to change.
Occupy Wall Street is a massive world wide protest against the influence of huge corporations, inequality, greed and corruption focusing mainly on the financial sector. First started in September 2011 the campaign is known world wide and has been copied time and time again, for instance Occupy London. The success of this is massive as the cover in newspapers and the news has been phenomenal, there can’t be many people that haven’t heard of this.
Not only do Ad Busters use demonstration in their campaigns but spoofs on advertisements are a huge part. This is where they take existing advertisements used by huge corporations and change them. For example the play on Absolut Vodka or Big Mac Attack.