Dolls are some of the freakiest things ever, but they’re often considered to be youthful, maybe that because they’re children’s toys. The weird thing is that Barbie dolls, one of the most popular toys for young girls is one of the most sexualised images of today. There are so many girls who model themselves on an unrealistic version of the ‘perfect woman’. People trust things that they grew up with and the fact that they are childs toys made me think of some ways that I could use this in my final outcome.
As previously discussed (briefly) in a past post I bought some Barbie dolls from eBay. They arrived in rapid time but sat in a draw where I hid them because they freak me out. Anyway, yesterday I decided that I was going to manipulate the dolls/change their look somehow in a way that could perhaps represent the dangers of plastic surgery.
Below is an image that I took of one of the dolls. As you can see I melted one of it’s breasts. The thoughts behind this was that ‘boob jobs’ are one of the most popular kinds of aesthetic surgery, I know very few women who haven’t considered it (from my generation anyhow) and so I thought that damaging this part of the doll could perhaps represent a rupture of the implant after surgery or a severe infection. I did this in my back yard which was particularly awkward when my neighbour came out and watched me taking photographs of them in all sorts of positions, admittedly I felt like a huge creep.
However, I like the results from this, I think that this could be a possible direction in which I could take when developing my final outcome for the campaign. Once put into context with a number of other materials this could be a disturbing and rememberable design.
Looking at this is making me think about perhaps playing on the Transform advertisements that I recently looked at. I could maybe use the dolls/people/illustrations/collage as a case study, either using the ‘story’ idea but using a horror story as the basis, this way I am directly attacking a brand/company that is known nationally. The other option is to use the first adverts idea, having people hold their stories on cards, this means that I could use a variety of figures. By directly attacking existing commercials it will provoke feelings and reactions from viewers, hopefully they would understand what I am trying to achieve and the reasons behind the designs. Like the Ad Busters campaigns against Mac Donalds and Absolut I will use a brand as my target instead of randomly creating something, this will give my campaign direction and overall purpose.
The effect that this has on young people and children is just a small part of the problem but it is the part that I am most interested in but I need to think about how I could convey my message in a clear but clever way. However, targeting the horror side of cosmetic surgery is also still an option, like what I tried to do in the Barbie image above.
The outcome essentially is to educate people about the facts but the overall target is to have this type of advertising regulated or even banned altogether.
I’m going to look back at some articles that have been released by The British Association of Aesthetic Plastic Surgeons that talk about advertising and how they feel about it. Previously it appears that they have the same views as myself along with many huge companies, however they are being ignored by government. By looking at these articles again it will enforce my topic, my direction and my outcome, it will hopefully inspire me with new ideas and possibilities.
Not only do I intend to carry out some more research but I want to have a good knowledge of how exhibition space can be utilised to it’s full potential. I will visit galleries and use the internet to do so. Hopefully by doing this I will have a greater understanding into what I could try out.
Once I have done this I intend to have some idea in what it is I am wanting to create. By the end of this week I aim to have a final outcome idea and begin designing my space confidently.