Revisiting The Brief

The Research Bit

When doing a project I like to refer back to the set brief before designing a final outcome so that I can assure that all points are covered. I often look back throughout the research process but I don’t see any harm in exploring it again to make sure that my work is on point.

At the beginning of this project we looked into globalism, activism and community over three sessions, these are areas that our final topic should fit into. At the moment I feel that my topic could fit into globalism and/or community, depending on which route I follow. Not only this, but it must also fit into PEST (political, social, economical or technological), again this will depend on which area I decide to focus on in the next stage of development.

OBSERVE IT, ANALYSE IT, TAKE IT TO PIECES, DECONSTRUCT IT.

Clouds are a broad topic. During my journey I have slowly narrowed down the subject area into various different topics, that are all linked by clouds but are very different in their own ways. I have looked into a couple of these areas in more depth than others where I have uncovered some interesting information that I would have never known otherwise. I know now that I need to determine my focus and look through the research again to ensure that I know all that I can about that one area. However, I believe that I have successfully found specific areas that I have gone into depth with so far.

The Outcome Bit

The outcome must be a book, magazine or digital presence that includes both text and imagery! I need to ensure that my final topic will be suitable for at least one of these.

As of yet I have not begun developing anything as I have not chosen my final topic as such. However, I know that I need to do this very soon to make sure that it is completed to the deadline that has been set (14th Nov 2014).

‘Consider the relationship between text and image, layout, grid use, colour, hierarchy of information and typographic treatment.’ All of these are important points when designing anything and they are all something that I consciously look at when creating anything.

Final Submission

The final submission must include:

  • Strategy / Visualisation
  • Research and design development
  • Specifications / Grids
  • Final outcomes / Revisualisation

Tutorial

This week we had individual tutorials. I used this time with Jo to discuss the research that I have already gathered in oder to determine which aspects were the most interesting and which had the most potential.

Using the concept map that I created, which focused on, The Morning Glory, The Cloud Buster, Lenticular Clouds and Cloud Harvesting. I went into depth with each topic and after some discussion found that perhaps the cloud harvesting was a dead end, PHOG already have branding and social media sites that appear to be successful and so I feel that there is nothing more to do on that which left it down to three options. I know that I want to create something that is interesting and not obvious, I want to stay away from creating an infographic on cloud formations etc I just need to decide on a way in which I could so that.

I found that this tutorial helped me narrow down my options, we talked about perhaps focusing on lenticular clouds, when speaking about these I found myself going into the most depth, I find them truly fascinating, the formations are amazing! Not only this but the link to UFO’s is also an appealing topic, Jo agreed.

Over the next few days I intend to investigate lenticular clouds in more depth, look into UFO sightings and the begin to develop an idea of what I want my final idea to focus on.

5x Dissertation Ideas

Ideas for third year dissertation

  • Why is using sex in advertising so popular in the 21st century?
  • How can graphic design influence a persons mood?
  • How have new technologies altered the way in which we design?
  • An investigation into how Graphic Design has developed through time?
  • How does advertising influence children’s development?

Further Possibilities

The boxes themselves before opened are secretive. This was intentional so that people are intrigued to find out what is inside.

The initial idea was to have them handed out at train stations, more specifically in London if possible, purely because the train stations in that city are busy constantly. The trip to London with my peers really opened my eyes, I noticed that noone was smiling on any photography or video that I took during that day. This is where the idea stemmed from.

So, instead of having them handed out manually there could be a red emergency boxed attached to a wall where people who are feeling anxious or stressed could come and take one for themselves, still not knowing what’s inside.

It’s free and a surprise, if that doesn’t cheer you up before you even open it I don’t know what will.

article-2528357-1A44CDF800000578-626_964x595

 

 

 

Developing the Packaging

To begin I decided that I needed to find a font similar to the text used in the Barbie logo, I found a number of different ones but decided to opt for ‘Barbie MediumItallic’. I have experimented with this font using Illustrator, compared it to the original and it’s safe to say that they are identical.

The height of the average Barbie doll is around 12inch, I have checked and mine are the same, I also took a measurement of the widest part (hand to hand when arms are down) which was 4inch this was an important step so that I can establish what size my packaging needs to be.

I do not want too much excess room in the box itself as their is no need for this and therefore I feel that as long as there is an extra inch each way it will keep the design looking neat but will allow enough room to be easily accessible.

The packaging – 13inch height, 5inch width, 4 inch depth

 

Screen Shot 2014-05-12 at 17.54.42

Screen Shot 2014-05-12 at 17.58.53

Screen Shot 2014-05-12 at 17.59.00

Screen Shot 2014-05-12 at 17.59.21 Screen Shot 2014-05-12 at 17.59.14

Final Idea

10271416_10154071364030576_2476467453662195382_o

My final idea is to repackage mutilated Barbie dolls to highlight the dangers of aesthetic cosmetic surgery. I intend for the packaging to be very similar to the original ones used by the company themselves, this way it will appear friendly and familiar to the viewer, which should hopefully mean that the message will be hidden at first, it wont be until closer inspection that the viewer will realise the hard hitting and provocative meaning that the design has.

10256503_10154021838510576_4883319521395180677_o

I already experimented earlier in this project with changing a dolls appearance to visualise the dangers of plastic surgery. This initial trial gave me the inspiration to develop it into a final design. I felt that the striking, unnerving look the Barbie now has really succeeded in trying to shock the audience, I just now need to think of other dangers that I can visualise in a very similar way to create a uniform and thorough project. I intend to look further into the dangers that these types of procedures can have and take note of any ‘horror stories’ that I come across. By doing this it could really help me find some devastating results that cosmetic surgery has left victims with. The reason for using such an icon is that Barbie is one of the most successful dolls and is known around the world by adults and children alike, they are well established children’s toys even though they are highly sexualised by men, woman and the media. The dolls often tend to be peoples inspiration for getting plastic surgery which is a strange thought, why would anyone want to look like a child’s toy? However, the fact that these dolls are a visualisation of ‘perfection’ and people want to look like them is quite handy, it means that by doing what I intend I am directly attacking the idealistic views modern day society has on peoples appearance and the very company that has helped this happen.

Not only will I be using the dolls in my final design but I intend on encasing them in packaging very similar to the boxes that Barbies already come in. I’d also like to give each a name, like the original dolls, for example; Malibu Barbie. The packaging will be colourful, bold and girly like what already exists, therefore it will be a subtle and confusing, the viewer will think that they are ‘normal’ Barbie dolls until they see it up close.

The fundamental aim of my campaign is to make people aware of the effects that advertising for cosmetic surgery is having of children and young people, so by using a child’s toy in packaging aimed at children the design is predominantly related to young people, mainly females. Although the contents itself may be considered not be suitable for children by many viewers who is to say that the original dolls are? They give girls from a very young age a warped image of what a woman ‘should’ look like without people saying anything.

 

Design Research

The idea is to have the mp3 packaged in some way, it needs to be light and manageable but sturdy to ensure easy handling. After picking up the mp3s today they are very small so there could be many different ways in which I could package it.

1800129_10154056826705576_4550547647359333849_o902719_10154056826695576_173257090419617489_o10010072_10154056826660576_6921141310541210574_o903003_10154056826675576_4249973130854047984_o

Above are some pages from my sketchbook that I have been working it to jot down ideas for my final outcome. I thought about different types of packaging and different materials that it could be made of. This then lead me onto thinking about what types of packaging you would see on a train such as suitcases, coffee cups and shopping bags. I feel that this is an important part of my development as it will help make the packaging relevant to its surroundings instead of being completely irrelevant. I want all elements of the design to have a purpose. I now intend to look at the things that I have listed (old suitcases etc.) as well as existing packaging to see whether this is something that furthers my project and gives it more meaning and substance.

Happy Songs

To kick start the design I wanted to see what songs make other people happy. Of course the design is aimed at getting people to relax and enjoy where they are but what’s the harm in finding out what my friends would pick as the one song that makes them instantly happy. To go about this I wrote a Facebook status asking people to comment with the artist and title of the song that makes them feel this way. After just 20 minutes I have had an amazing response, but I’m hoping that a few more people will join in too.

Screen Shot 2014-04-23 at 21.16.22

So an hour on the response has been mad, I guess people love showing off what they know about music. However, I don’t particularly like or even know some of the songs but it’s been a great opportunity to hear new stuff although a few people got a little silly towards the end.

Screen Shot 2014-04-23 at 22.11.19

I’ve reserved three pretty cheap MP3 players to pick up tomorrow morning from Argos so I will have an idea how big the packaging will need to be and I’ll be able to start compiling together a play list, whether I use all of the songs from this research is another thing but it’ll be fun.

Final Idea

Sat here listening to a bit of my favourite music and had a complete brainwave. I have been thinking of ideas for weeks and well I have not been getting anywhere and in the 5 minutes I decided to sit and do nothing I had this idea which is still based on people appreciating their surroundings but relates back to my earlier thoughts around transport.

The idea is to have a number of MP3 players that are all full of relaxing music and noises. These will be packaged in a simple box and sealed, this also contains a set of instructions. The idea is to hand them out at Sheffield train station to people who are about to travel, but they aren’t allowed to open them until they have sat down.

The instructions -

Play loudly | Drown out all other noises | Sit back | Grab a coffee | Stare out of the window | Keep that phone in your pocket and your mac in your bag | See the world | Slow down and BE HAPPY.

What can you see? | Look at the trees, the animals and even the graffiti | Appreciate that 100 year old building with the smashed windows and barbed wire fence, it was beautiful once |

Of course this might not work, you know people probably wont read the instructions or play the MP3 but the intention is there, I could perhaps include a link to a questionnaire so they can let me know how if it helped them enjoy their day? You never know, some people like to help!

Anyway, I am very happy with this idea so I’m going to get designing.

I want something simple and environmentally friendly (cards/papers). I want it to be well made and intriguing. Little info on the box always makes people want to investigate!

DESIGNING TIME YIPPEE!

Thinking

Generating ideas has been difficult, all have ended up targeting a different aspect of cosmetic surgery from the advertising to the doctors themselves but all have the idea of being a campaign in common.

For a successful campaign I intend to create a number of different things such as leaflets, posters and websites, I could perhaps tie in social media and maybe use the online petition against advertising as a focus (try to get people to sign it). I need a focal point, some sort of striking image that will be the ‘face’ of the campaign but most importantly I really need to concentrate on the exhibition space. Do I use it to show all the aspects of the campaign or do I just have a visually striking design there?