Final Concept Map

The concept map below is a concise visual approach showing the research that I have so far conducted. I used it to highlight key areas and elaborate on possible focal points that have be of the most interest throughout this brief. I made a conscious decision to include a great amount of relevant points that were essential in order for my to narrow the broad subject of clouds down do something more manageable.

For the visual I made a decision to include a coloured background, this is something that I would not normally do and therefore wanted to experiment with the effects that this could have itself. Just this simple change made a huge difference, it is now much more eye catching and aesthetically pleasing. Having the blue background and white text almost suggests that the type is in fact representing clouds.

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Iridescence in ‘Lennies’

Iridescence is the property of certain surfaces that appear to change colour as the angle of view or the angle of illumination changes. Iridescence in clouds occurs when light from the sun or moon passes through an optically thin formation. This is a result of scattering in the cloud that produces colourful displays.

Scattering happens when different particles within a formation are different sizes, such as small particles like oxygen or nitrogen that reflect mostly blue or violet light as they are better at scattering shorter wavelengths. However, droplets of 20 micrometers  are large enough to scatter all visible wave lengths, this is the reason that clouds appear white. However, when a cloud becomes to dense the incoming light cannot get through to the bottom, causing greyish tones. This type of scattering is referred to as Mie Scattering.

Coronas (like seen in the Cirrostratus) and iridescence are two closely related optical phenomenon that are closely linked. A corona exhibits colourful rings around the light source often referred to as a ‘halo’. This ring usually goes from a blue or green in the centre to red on the outside. Iridescence however, is much more random and the colours appear as swirling patches. Generally the colours are of a pastel tone due to the high content of white light and diffracted colours.

Iridescence happens when the average number of particle sizes differentiate within the cloud region or when this mean particle size is particularly small. The droplets that form lenticular clouds are usually made up of water droplets of narrow particle size, these particles are usually of a temperature as low as -36°C. However, if the temperature drops just slightly below this value it will freeze creating circular ice particles. Lenticular clouds can produce extremely clear coronas and iridescence because of these particle sizes.

What’s the Story Morning Glory?

The Morning Glory is the name given to a unique type of roll cloud a formation of the stratocumulus genus, that usually appears for a few mornings of the early spring months of September or October. The area in which it appears is a very remote part of Northern Queensland over the Gulf of Carpentaria in Australia.

The formations name Morning Glory derives from the meaning ‘conveys the feeling of elation which it’s passage arouses’, this is very different from the native aborigine name ‘Yippipee’ which means that the cloud brings the wet season which starts around late October. The aboriginal communities local to the area where the Morning Glory appears respect the danger that this phenomenon brings, describing it using the word ‘dunderman’ (dangerous), but they do not fear it.

The Morning Glory usually appears from the Northeast, this comes in from over the Gulf. It is said to appear as a dark line on the horizon and as the sun comes up and the cloud moves closer to land the reflection of colour on the clouds surface is mesmerising. The sunrise illuminates the pure white coat orange, lilac and indigo. The clouds surface can vary, sometimes appearing smooth, others rough. The roll cloud can stretch up to 600 miles, the length of Britain and moves at a speed of around 35mph, disturbing the dust on the ground as it moves closer to land, however, once overhead it causes a still air that is motionless.

The Morning Glory can also come in from other directions like the South and Southeast, if and when this happens it can cause a terrifying disturbances, to ‘cloud surfers’ and residents to the settlements local to the coast.



‘Cloud surfers’ refers to the small community of gliders that have heard of The Morning Glory and travel thousands of miles to surf the air. They arrive at small towns such as Burketown that according to the 2006 census only had 178 residents. In the month of September these avid gliders congregate on the air strip at 5am every morning hoping to see The Morning Glory on the horizon, however, it is not a certainty and many go home after waiting weeks without getting even a glimpse of the cloud. The lucky ‘cloud surfers’ of the other hand make the most of the experience.

These ‘cloud waves’ form structures over 1,000 feet high and 1,000 feet from the ground. The air surrounding the cloud is said to be still and ‘as smooth as glass’ which provides gliders the perfect lift. However, once inside the cloud, things change, the air is chaotic and turbulent that gives gliders the opportunity to be lifted up to heights of 8,000 feet. These ‘cloud surfers’ once in the cloud itself turn their engines off and ‘ride’ the cloud, doing loops and riding the front for hundreds of miles. The Morning Glory can just disappear at any point cause the wave of high pressure to vanish, with no push at all which can be turbulent and cause the glider to be tossed around.



Water Cloud Harvesting

Cloud or fog harvesting refers to the collection of water droplets using a net or canvas that forces the air to condense and turn into pure, drinkable water. The water vapour that makes up these formations condenses at a much faster rate than it evaporates, by placing an artificial cold surface in the atmosphere, this creates a barrier that causes the water vapour to change into water droplets or dew.

The collection of water vapour whether natural or artificial is an ancient process used by both people and animals, for example medieval dew ponds were created in England for the purpose of collecting dew in order to provide constant water access for the purpose of washing clothes, soaking cart wheels and as a water hole for farm animals. These dew ponds still exist throughout the country, however they now serve no purpose.

In modern times this form of water collection has been adapted to be more efficient. During the 1980′s the Meteorological Service of Canada (MSC) developed large fog collection systems on Mount Sutton in Quebec made from large pieces of canvas held tight between two wooden poles and underneath was a trough to capture the water droplets. Since them similar systems have been created around the world to provide pure drinking water to communities.

PHOG water

PHOG is a recent company that has been set up with the intention of collecting the purest water for communities in need. The group of young founders set up a ‘pilot site’ on Saint Vincent in the Grenadines, situated on the volcano La Soufriere. Here they placed polyurethane nets, in order to capture the fog. This test was a success, they collected a high amount of water droplets, much more than they anticipated. From this they wanted to extend the project and make it more sustainable. PHOG set out to raise $10,000 to make this happen and within the space of two months made $10,481.

The purpose of the fund raising was to create a sustainable and ecologically friends water source that is reliable and easily accessible. This process needs no additives as if is of the purest form, meaning that fresh water in less economically developed countries could become normal and easy. PHOG pride themselves on being an honest organisation, that want to benefit the community, simply taking the earths resources and using them for the good. If successful, this could spread worldwide and positively impact societies. ”By sharing our knowledge and resources related to cloud and fog harvesting and inviting people around the world to be a part of the solution.”

“Water access and distribution is one of the primary challenges facing the world today, and we are committed to doing our part to address it. We are dedicated to creating clean water communities with people just like you, by sharing our knowledge and resources related to cloud and fog harvesting and inviting people around the world to be a part of the solution.” (


How things stand at the moment, the main source of the worlds water for drinking and agriculture is from ground water. However, this method of pumping water from aquifers uses up a large amount of energy and can lead to groundwater depletion and a decline in long-term water levels. According to the U.S. Geological Survey, groundwater depletion can lead to issues with wells drying up, a decline in water quality, a reduction in surface water levels and further increased costs for pumping. Even surface water sources like rivers and lakes are susceptible to all sorts of contamination.

So the majority of the world uses groundwater as drinking water, however, this uses valuable energy, time and money.

Globalism and Globalisation

What is globalisation?

‘Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries in many countries.’ (

Globalisation is something that effects everything on earth, it is a global problem that cannot be solved locally in just one area. In today’s age many things are much more accessible and this is causing the world to be ‘westernised’. Countries, cities and villages are rapidly losing their identities and cultures.

What is westernisation?

‘Westernisation, is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values.’ (

It is evident that westernisation has become a huge part of life. I myself have been on holiday to a number of different places and seen business’ that are British or American, for example, Mc Donald’s is now a worldwide organisation, with it’s net worth being that of $61.95 billion and according to it is the 8th most valuable company in the world, the 1st being Mac. Being so valuable it is no wonder that Mc Donald’s and many other companies alike are taking over the planet. The power that these business’ hold is crippling the world.

The growth of these companies has undoubtably risen since the information age has began. With such things as the internet and mobile phones anyone person can reach another in any part of the world whether that be by e-mail or phone conversation with little hassle, of course this has united the world in one sense but this is stripping away the identity of it’s occupants. Cultures are dying, traditional tribes are vanishing and countries are beginning to all look the same. 

People are easily influenced by things around them regardless of what they like to think. However obvious it is that the western world is taking over the globe there are still factors of other cultures that influence us whether it be in lifestyle, fashion or religion. There is a huge trend at the moment in Britain for females to wear gems on their foreheads as if it were a bindi. Of course these girls or women have no idea what the bindi actually represents, it is just a piece of fashion jewellery to them, they do not understand that this form of expression is in fact a symbol that changes colour throughout the stages of life in Indian/Hindu culture. From this not only are we removing identities from countries but also religions and people. Something so significant to a culture has now been westernised by 15 year old girls.

Before looking into globalisation I was aware of the problem but I never really took the time to think about it, I guess ignorance is bliss. If globalisation and/or westernisation continues to get stronger everywhere will be the same, there will be no need to explore new places as there with be no new things to see.

Final Outcome

Here is the final outcome for my project based around happiness





The leaflet

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Information Poster explaining the campaign

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The boxes are made from 3mm wood that have been laser cut using a Trotec machine. By using this it allowed the edges to be smooth and precise, leaving them with a professional look. The decision to stain them brown was to give them a fully finished appearance, I felt that when they were their original colour they looked half completed. The box itself its small and light enabling easy transportation for the user. It is simple and therefore will appeal to a wide variety of people, not just males/females/young/old. All of the components can be found inside, where at the bottom underneath everything is a saying, this appears on all of the boxes.


The instructions inside is aimed to amuse the reader with the intension of them taking part and making the most of the product. This leaflet has been coloured yellow, not something that I would usually use but after doing a number of test pieces I felt that white was too plain. Yellow is associated with happiness (the smiley face). This was put together using Adobe Illustrator. The design choice to print this onto newsprint was related to the fact that newspapers are extremely comment things to see whilst travelling. I felt that using this would relate to the situation much better than a heavy stock.


This poster was a last minute decision. Styled in the same way as the leaflet that can be found inside the packaging this poster continues the projects theme.

Cosmetic Surgery and Teenagers

I came across an article that the British Association of Aesthetic Cosmetic Surgeons has shared on their facebook. Titled ‘Cosmetic Surgery and Teenagers – A Disaster Waiting to Happen’ the Guardian describes the governments lack of regularisation when it comes to plastic surgery, leaving the public in a dangerous position. The age limit of having cosmetic surgery is a grey area, you must be 18 but under that it is allowed with parental consent, however there is evidence to suggest that many practises will carry out operations without asking for proof of age.

‘Born into the sexualised womanhood of Girl Power, the millennials have come of age in a society increasingly inured to the exploits of the surgery-enhanced reality TV stars. Leah Totton, the Apprentice winner who used Alan Sugar’s money to set up cosmetic skin care clinics this year, says she has had to put a blanket ban on procedures for under-18s after one 14-year-old girl came into the clinic with her mother and asked for Botox.

In April last year, a report by NHS medical director Sir Bruce Keogh found that 41% of girls aged seven to 10 and 63% aged 11 to 16 said they felt some pressure to look the way celebrities do. Suggesting that surgery had become “normalised” in pursuit of a “designer” body, hHe called for tougher controls over who can offer treatments and how they can be marketed. The government ignored him.‘ (source:

This information is truly shocking, there is no doubt that the sexualised world we live in full of airbrushing and cosmetic procedures is effecting young children. It’s an upsetting thought, girls at the age of seven should be enjoying their youth and not worrying about their appearance. I strongly believe that something should be done to protect underage girls and boys alike.

The fact that the Department of Health are so lax on this issue is beyond me. It is technically legal to sell and buy things such as dermal fillers over the internet, and of course these can come from anywhere and go to anyone. In recent years I have seen a number of things on T.V and in magazines that tell the story of someone who has put themselves in a terrifying situation and bought these products, the consequences were devastating. The ignorance of the government is unacceptable, it appears that everyone including large companies and the British Association of Aesthetic Cosmetic Surgeons are aware of the problem that the UK and western world have with the effect of the media has on a childs perception of beauty, but still they are being ignored.

The Dove Self Esteem Fund is a great example of a huge international company that is trying to tackle the problems in modern day society. They have created a series of videos that relate to self-esteem, perceptions and cosmetic surgery, often relating to young girls. These videos are quite hard hitting and powerful.

A dove film – Girls self-esteem

A dove film – Beauty Pressure http://

The beauty pressure commercial hits the nail on the head. It sums up my entire project. It’s one of the most powerful adverts that I have ever seen. The message ‘talk you your daughter before the beauty industry does’ is something that relates directly to what I want my outcome to say/achieve.



Below is packaging for children’s activity sets on planes by Tresa Yam. The idea behind this design is to relax children during flights. There are three suitcases and each contain different activities with the purpose of distracting them and keeping them occupied. The packaging itself is aimed at young people aged 9-12 years of age. The design itself is very simple and obviously aimed at children, its made from light card and in the shape of a suitcase, very fitting for its environment and a lot more engaging than a boring old box. For the people I intend to target (adults, business people, students) this would be unsuitable purely because of it’s size and aesthetics, although fitting for its target audience I don’t feel that adults would be comfortable walking around alone with something like this in their hands.


Merkur Suitcase by Tom Chldil is a packaging design for a make of Czech toy called Merkur, and therefore like the design before is aimed at young children. The designer of this felt that using the idea of a suitcase was a great way to sell the tool like toy as according to him tools are carried around in suitcases? well I’ve not seen that myself but then again I’ve never been to the Czech Republic. Like the image before this design is also light and disposable, great for young children but I am leaning toward making something that lasts, that people can save and remember what it means. Again the design of this is relatively simple, something that I want to achieve but I don’t feel that these products have helped in the designing process, if anything they have helped me decided that I want to make sure that what I create is small, aimed at adults and long lasting. However, I do appreciate the minimal colour choices along with the shape, it’s structured and straight, although I kind of think that it looks a bit more like a sandwich bag that a tool bag.


I have decided to take a look at some packaging that has been inspired by crates, like what you would see on the back of a freight train.

Here is a small, very simple example of packaging that has been inspired by a shipping crate. It’s been designed by Robin Lindner for a Nixon watch that is called ‘Moving Out’. It’s been made from recycled wood, which has then been personalised with the brand and not much else, nice and simple. The base is secured by a magnetic strip which allows easy opening and closing (something that I have previously not considered). The fact that this is made from something much more sturdy really appeals to me, I definitely think that I will  use a wood type or another hard material.



These packaging examples were designed as a new food range by Fishermans Friend, Kutter Futter. Each thing is packaged differently but not all are relevant to my project, here are the two pieces that I liked. First is a small simple box made from cardboard, it uses very little imagery or colour giving it a subtle and calm look. The shape of the box although only square is still unique, by exposing the centre of the cardboard itself it gives a relaxed look meaning that the user may not feel too precious towards it. This shape is also easy to handle, it’s familiar and trusting. I like that the packaging has an unfinished appearance as well as the fact that it isn’t bombarding you with information. However, at the moment I am leaning towards making something more permanent, something that people could use again for various thing and not just end up in the trash.


Below is the other packaging example from this project that I thought could be useful to look at. It is a brown paper bag, sounds a bit boring but I really like the shape of this as well as the crumpled effect, again this gives it a relaxed appearance, something that I think could be very fitting for my final outcome. Again there is little information on the outside, the design is understated and disposable. Something like this would be much more transportable than a box.



Design Research

The idea is to have the mp3 packaged in some way, it needs to be light and manageable but sturdy to ensure easy handling. After picking up the mp3s today they are very small so there could be many different ways in which I could package it.


Above are some pages from my sketchbook that I have been working it to jot down ideas for my final outcome. I thought about different types of packaging and different materials that it could be made of. This then lead me onto thinking about what types of packaging you would see on a train such as suitcases, coffee cups and shopping bags. I feel that this is an important part of my development as it will help make the packaging relevant to its surroundings instead of being completely irrelevant. I want all elements of the design to have a purpose. I now intend to look at the things that I have listed (old suitcases etc.) as well as existing packaging to see whether this is something that furthers my project and gives it more meaning and substance.

Happy Songs

To kick start the design I wanted to see what songs make other people happy. Of course the design is aimed at getting people to relax and enjoy where they are but what’s the harm in finding out what my friends would pick as the one song that makes them instantly happy. To go about this I wrote a Facebook status asking people to comment with the artist and title of the song that makes them feel this way. After just 20 minutes I have had an amazing response, but I’m hoping that a few more people will join in too.

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So an hour on the response has been mad, I guess people love showing off what they know about music. However, I don’t particularly like or even know some of the songs but it’s been a great opportunity to hear new stuff although a few people got a little silly towards the end.

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I’ve reserved three pretty cheap MP3 players to pick up tomorrow morning from Argos so I will have an idea how big the packaging will need to be and I’ll be able to start compiling together a play list, whether I use all of the songs from this research is another thing but it’ll be fun.