What is globalisation?
‘Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries in many countries.’ (http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml)
Globalisation is something that effects everything on earth, it is a global problem that cannot be solved locally in just one area. In today’s age many things are much more accessible and this is causing the world to be ‘westernised’. Countries, cities and villages are rapidly losing their identities and cultures.
What is westernisation?
‘Westernisation, is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values.’ (en.wikipedia.org/wiki/Westernization)
It is evident that westernisation has become a huge part of life. I myself have been on holiday to a number of different places and seen business’ that are British or American, for example, Mc Donald’s is now a worldwide organisation, with it’s net worth being that of $61.95 billion and according to http://www.smashinglists.com/ it is the 8th most valuable company in the world, the 1st being Mac. Being so valuable it is no wonder that Mc Donald’s and many other companies alike are taking over the planet. The power that these business’ hold is crippling the world.
The growth of these companies has undoubtably risen since the information age has began. With such things as the internet and mobile phones anyone person can reach another in any part of the world whether that be by e-mail or phone conversation with little hassle, of course this has united the world in one sense but this is stripping away the identity of it’s occupants. Cultures are dying, traditional tribes are vanishing and countries are beginning to all look the same.
People are easily influenced by things around them regardless of what they like to think. However obvious it is that the western world is taking over the globe there are still factors of other cultures that influence us whether it be in lifestyle, fashion or religion. There is a huge trend at the moment in Britain for females to wear gems on their foreheads as if it were a bindi. Of course these girls or women have no idea what the bindi actually represents, it is just a piece of fashion jewellery to them, they do not understand that this form of expression is in fact a symbol that changes colour throughout the stages of life in Indian/Hindu culture. From this not only are we removing identities from countries but also religions and people. Something so significant to a culture has now been westernised by 15 year old girls.
Before looking into globalisation I was aware of the problem but I never really took the time to think about it, I guess ignorance is bliss. If globalisation and/or westernisation continues to get stronger everywhere will be the same, there will be no need to explore new places as there with be no new things to see.