Manifesto Development

A manifesto is ‘a public declaration of policy and aims’ (Oxford Dictionary), in my case I will be using it to show my values as a designer and what design means to me.

My Values


My Life Values

Life Values

My Design Values

Design Values

This process is extremely helpful to me, it means that I can refer back to it and can always add more beliefs at a later date.

My Manifesto

I want my manifesto to flow, like a story, I want it to be short but understandable, I want it to be personal and represent me as a designer.

Making sense of my values

My Manifesto

Design is …

Embracing mistakes,

Pushing Boundaries,

Making a change and

Learning from others.

It’s about

Exploring the mind,

Finding new inspirations,

Saving Everything

Being your own worst enemy.




Designing My Manifesto

Things to think about -

  • Name?
  • How will it look?
  • What media?
  •  Is there packaging?
  • Size?
  • Layouts?
  • Materials?
  • Colours?
  • Textures?
  • Processes
  • TIME

Possible outcomes and process -

  • Etching
  • Posters
  • Type setting
  • Screen Print
  • Laser Cutting
  • Embroidery
  • Clothing
  • Packet
  • Box
  • Envelope
  • Books
  • Postcards
  • Pop Ups
  • Flip book
  • Embossing
  • Zine

Paper Porn -

To get started I decided to take a look at some different paper available.

These are the three that I decided to try out -

  • Hanemuhle White
  • Somerset Newsprint Grey
  • Somerset Velvet Black








Embossing creates a raised impression in stock. It pushes the desired image or type above the paper level – step up.

Debossing creates a depressed impression on stock. It pushes the image or type below the paper level – step down.

Both processes are very similar, both need a plate with the reversed image on which the paper is then pressed onto.

I decided to try out this process as I like the clean look it gives off. It’s simple and pure which is something that I value in design.

I made test plates that I designed using Adobe Illustrator which were then cut into using the laser cutter on acrylic. From these I made a number of test pieces using different stocks and colours. Some of the results weren’t particularly great because I didn’t cut into the plates deep enough.

I really enjoyed this process, once the plates were made the rest was easy and quick. I will be using this for the packaging of my manifesto and am now considering to do this throughout.

I feel that debossing worked better. It appears to be much clearer and more suitable for the typeface that I have chosen (Bodoni).




Before I can move on I need to develop my idea for my package and manifesto name.




More Debossing

This time I used the name of my manifesto, Pocket Principles. It’s short and catchy and I always enjoy a bit of alliteration.







The deboss appears to work best on the Hanemuhle White stock, I feel that it looks a lot more pure and clean that the others. – This will be the chosen stock for my packaging.

Designing Packaging

I want to create a sleeve for a book or postcards (a pocket) where it/they will be protected. I want it to be small for easy storage and movability (travel size).

I have designed a net on Adobe Illustrator that has been cut using a cutting machine (forgot the name).

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